Focus Strategies Investment Partners


Focus Strategies Announces the Sale of Beneplace, LLC

   was acquired by

Austin, Texas – (April 25, 2017) – Beneplace, LLC (“Beneplace”) , a leader in voluntary benefits management services, has been acquired by Platform Partners LLC (“Platform”) of Houston, Texas. Focus Strategies Merchant Banking, LLC (Focus Strategies) served as the exclusive advisor to Beneplace throughout the transaction, which closed on March 27, 2017.

Beneplace, founded in 1974, provides leading edge voluntary benefits management solutions based on decades of industry service including employee savings programs and voluntary insurance products. The Austin-based company has a diverse client base, serving Fortune 1000 companies in the United States, Canada, Latin America, Europe, Australia and Asia.

“We were impressed with Focus Strategies’ ability to understand our business, provide thorough and accurate counsel in the options and opportunity to complete a transaction and their dedication to navigating the process,” George Parsons, Beneplace founder stated. “We look forward to the expertise that Platform and its relationships will bring and hold confidence in the future of Beneplace.”

Platform is a private company that makes investments in middle-market companies with the intent of growing these businesses into industry leaders through a combination of organic and acquisition growth.

The Focus Strategies team consisted of President and CEO Gary Valdez, Managing Director Larry Hester and Associate John Pruitt.

For more information, please contact Lauren Greenwood at or call 512-477-3280.

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